FI (1 year)


The last year at the Fixed Interval has left us with a small amount of data. Substack surfaces some data in a user-friendly way (graphs of engagement) but some is buried (most-clicked links, most-opened post).


Fortunately there is a recency bias – we have more subscribers today than at any point in the last year, so we can ignore older posts. On to the data…


Most-clicked links


It turns out that very few people tend to click links, with most posts showing less than 10% of users doing so. But perhaps it’s no surprise that the links that people want are JABA.


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